Latitude 0° is a coffee company with a mission to bring the rich tradition of Portuguese coffee culture to the Asian market. Founded by Portuguese natives who have made Taiwan their home, Latitude 0° channels the spirit of true navigators, much like their ancestors. By producing in Taiwan, they ensure cost-effective distribution throughout the region, sharing the essence of Portuguese coffee with a broader audience.
We collaborated with Latitude 0° to create a brand identity that reflects their adventurous spirit and commitment to quality. Our work included designing their logo, business cards, and the logo for their signature blend, "Origin." We also set up their Linktree to enhance their online presence and designed a striking booth for the 2024 Taiwan food fair, perfectly capturing their brand ethos.
While their coffee packaging is still in development, the work we've completed so far lays a strong foundation, combining the legacy of Portuguese exploration with the ambition of establishing Latitude 0° as a premium coffee brand in Asia.
Logo Design
The Latitude 0° logo was designed to be clean, simple, and modern, exactly as the founders envisioned.
The logo features a coffee bean that also doubles as a symbol of the world. The central line, reminiscent of the seam found on a coffee bean, represents the coffee belt—the regions where the finest coffee is grown.
This design not only highlights the global reach of their coffee but also pays tribute to their coffee master, who was born in Congo, one of the key regions within this belt.
business card design
linktree setup
Blend Logo design
Booth design
